During Rainbow Kick-Off, organisations, groups and initiatives can seek funding for everything from outreach activities to work to strengthen their organisations. This may involve creating meeting places to break isolation and create opportunities for community and organisation. It can also be Pride Festivals, sporting events or cultural initiatives to create visibility and reach out to more people, as well as campaigns or advocacy work aimed at the general public and decision-makers or money to strengthen capacity within their own organisation.

These groups often work under severe pressure, with major challenges in finding funding, establishing themselves, reaching out to the community, organising and mobilising for change. With a lack of capacity and resources, it is difficult to get support to start up initiatives and conduct business. Within the movement, trans and intersex groups are particularly under-funded.