Fredrik Robertsson

Fredrik has a background in PR and ran his agency Pretto for ten years before selling it. During this time he also wrote the book Fattig Miljonär, founded BOY Magazine and worked as a fashion expert on TV4 Nyhetsmorgon. Fredrik currently runs his own marketing company with customers such as Loreal and Pernod Ricard, and works as an “Equality Ambassador” for Absolut Vodka.